Capsule
Netherlands
Capsule is an Amsterdam-based womenswear start-up that makes women's wardrobe pieces, including a line of suits. It stresses responsible local production over outsourcing.
| City | Amsterdam |
|---|---|
| Country | Netherlands |
| Category | Womenswear, suits |
| Positioning | Responsible local production |
What is Capsule?
Capsule is a fashion brand described in a By Rotation journal profile from October 2020 as an Amsterdam based fashion start-up. The founder is named only as Anna, with no surname, and the article gives no founding year.
Products and positioning
The brand makes women's wardrobe pieces, including a line of suits. The founder says the suits can be worn out on the town or to a cocktail event, not only as business attire.
Capsule positions itself as a local brand that supports responsible local production. The founder contrasts it with labels that appear independent but belong to larger groups and outsource production to Southeast Asia.
- Womenswear with a focus on suits
- Local production as a stated principle
- Independent, start-up status at the time of writing
Why it matters
Capsule is an example of a small Dutch label that uses local production as its main point of difference.
Frequently asked questions
Where is Capsule from?
Capsule is an Amsterdam-based fashion start-up.
What does Capsule sell?
It sells women's wardrobe pieces, including a line of suits.