14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

PS Poelman

Poelman Brands · Netherlands

PS Poelman is a footwear brand from Poelman Brands, a Dutch footwear company. It designs contemporary shoe collections for every occasion with an emphasis on fit, quality materials and detail.

Facts
CompanyPoelman Brands
CountryNetherlands
CategoryFootwear
Sister brandsHABOOB, POSH by Poelman
Websiteps-poelman.com
Segment
Mid-market
Categories
Footwear
Sales channels
E-commerceMarketplacesWholesale

What is PS Poelman?

PS Poelman is the core label of Poelman Brands, a Dutch footwear company that describes itself as having a passion for fashion, quality and comfort. The brand offers women's and men's shoes in contemporary styles intended for a wide range of occasions.

Products and positioning

Collections focus on three principles that run through the range:

  • Fit, so that shoes are comfortable for everyday wear
  • High quality materials
  • Attention to detail in finishing

The company operates a small portfolio of footwear labels. Alongside PS Poelman it runs HABOOB and POSH by Poelman, each addressing a different style direction within the same footwear expertise.

Distribution

Poelman Brands sells directly to consumers online, with web shops serving Dutch, German and English speaking customers, all carrying the Trusted Shops seal and buyer protection. Its labels are also available through major European fashion marketplaces such as Zalando.

Why it matters

PS Poelman is an example of a Dutch footwear specialist running a multi label portfolio while combining its own e-commerce with marketplace reach across several European countries.

Frequently asked questions

Where is PS Poelman from?

PS Poelman is a brand of Poelman Brands, a footwear company from the Netherlands.

Which brands belong to Poelman?

Poelman Brands runs PS Poelman, HABOOB and POSH by Poelman.

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