Only for Men
Only for Men (OFM) is a Dutch menswear retail chain founded in 2002 by Piet Feenstra in Reusel. It sells suits and casual clothing, much of it under its own private labels, through stores and online.
| Founded | 2002, Reusel |
|---|---|
| Founder | Piet Feenstra |
| Ownership | Family business |
| Webshop since | 2010 |
| Website | onlyformen.nl |
What is Only for Men?
Only for Men, often shortened to OFM, is a Dutch menswear retailer. The first store opened in 2002 in Reusel in the province of Noord-Brabant, founded by Piet Feenstra. It is a family business, run by Feenstra together with his son Arthur.
Products and positioning
The chain aims to dress the modern man for every occasion, from suits to casual wear. Own labels are central to the model:
- Seven private labels
- About 95% of suits sold under own brands
- About half of casual wear under own brands
Distribution
Only for Men operates stores located on the edges of towns and cities, initially concentrated in Brabant and Gelderland. Its webshop launched in 2010 and a Belgian webshop followed in 2014. The Mensperience store in Doesburg added a barber shop to the retail offer.
Why it matters
OFM is an example of a Dutch specialist chain that relies heavily on private labels and out-of-town locations to compete in mid-market menswear.
Frequently asked questions
Who founded Only for Men?
Only for Men was founded by Piet Feenstra, who opened the first store in Reusel in 2002.
What does Only for Men sell?
Only for Men sells menswear from suits to casual clothing, much of it under its own private labels.