14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

VIVEH

Netherlands

VIVEH is a womenswear label created by Dutch model, photographer and influencer Vivian Hoorn. It designs tops, trousers, dresses and shirts cut for curvier bodies, with a focus on conscious production and body inclusivity.

Facts
FounderVivian Hoorn
OriginNetherlands
FocusWomenswear for curvier bodies
ChannelOnline
Websiteviveh.com
Segment
Premium
Categories
Womenswear
Sales channels
E-commerce

What is VIVEH?

VIVEH is a women's fashion brand founded by Vivian Hoorn, a Dutch photographer, model and influencer. The label is designed specifically for a curvier figure and builds its identity around body acceptance, diversity and inclusion.

Products and positioning

Collections focus on wardrobe pieces such as jersey tops, trousers, pleated dresses and shirts, with styles named after woods and gemstones, for example Balsa, Cedar, Emerald and Beryl. Prices sit in the premium bracket, roughly £110 to £175 per piece in the UK. Production is described as conscious, with an emphasis on fit and quality over volume.

  • Chic jersey tops
  • Tailored trousers
  • Pleated dresses and shirts

Distribution

VIVEH sells primarily through its own online store, which serves customers in several countries, including a dedicated UK storefront.

Why it matters

VIVEH is part of a wave of founder-led, digitally native labels addressing body types that mainstream fashion has often underserved, using the founder's social media reach as a launchpad.

Frequently asked questions

Who founded VIVEH?

VIVEH was founded by Vivian Hoorn, a Dutch photographer, model and influencer.

What does VIVEH sell?

VIVEH sells womenswear such as jersey tops, trousers, dresses and shirts designed for curvier bodies.

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