vanHaren
Deichmann · Netherlands
vanHaren is a Dutch shoe retail chain owned by the German footwear group Deichmann. It sells affordable shoes and accessories through well over a hundred stores in the Netherlands and a growing network in Belgium.
| Owner | Deichmann |
|---|---|
| Country | Netherlands |
| Stores (2020) | 143 in the Netherlands |
| Belgium | Took over about 43 Brantano stores in 2020 |
| Website | vanharen.nl |
What is vanHaren?
vanHaren is a footwear retailer from the Netherlands that operates a large chain of shoe stores. It is part of Deichmann, the German family-owned group that is the market leader in European shoe retail and is active in more than 30 countries.
Distribution
In 2020 vanHaren operated 143 stores in the Netherlands and 16 in Belgium. That year it agreed to take over around 43 Brantano stores in Belgium, part of the failed FNG group, and convert them to the vanHaren format from October 2020. The deal was described as an important step in the chain's ambitions for the Belgian market.
Products and positioning
The chain sells shoes at accessible prices, in line with the value-focused model of its parent group, which is the largest shoe retailer in Europe.
Why it matters
vanHaren is Deichmann's main retail brand in the Netherlands and its vehicle for expansion in Belgium. Its absorption of former Brantano stores shows how large footwear groups have consolidated the Benelux shoe market after the collapse of weaker competitors.
Frequently asked questions
Who owns vanHaren?
vanHaren is owned by Deichmann, the German shoe retail group active in more than 30 countries.
Where is vanHaren from?
vanHaren is a Dutch shoe chain with stores across the Netherlands and Belgium.