14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

MYoMY

Netherlands

MYoMY is a Dutch bag brand making ethical leather bags, belts and wallets. Based in the Netherlands, it runs a flagship store in central Amsterdam and is listed by sustainable fashion platforms.

Facts
CountryNetherlands
ProductsBags, belts, wallets
FlagshipAmsterdam Centrum
FocusEthical leather goods
Websitemyomy.nl
Segment
Mid-market
Categories
BagsAccessories
Sales channels
E-commerceOwn storesWholesale

What is MYoMY?

MYoMY is a bag and accessories brand from the Netherlands. It is listed by the sustainable shopping platform COSH!, which features brands that meet its criteria for responsible fashion, and is presented there as a maker of ethical leather bags.

Products and positioning

The range focuses on leather goods:

  • Leather bags
  • Belts
  • Wallets

Sustainability is central to the brand's positioning, with the leather bags described as ethical products. The brand is also known by the name MYoMY do goods, which reflects that purpose driven identity.

Distribution

MYoMY sells online and through physical retail, including a flagship store in Amsterdam Centrum, and its products are carried by other shops that COSH! lists as points of sale.

Why it matters

MYoMY is part of a group of Dutch accessory brands that have made ethical production their main differentiator, using curated sustainable platforms and a city centre flagship to reach conscious consumers.

Frequently asked questions

Where is MYoMY from?

MYoMY is a Dutch brand with a flagship store in central Amsterdam.

What does MYoMY sell?

MYoMY sells ethical leather bags along with belts and wallets.

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