Ree Projects
Ree Projects is an Amsterdam-based handbag brand founded in 2016 by designer Desiree Kleinen. It is known for architectural bags with clean lines, folded gussets and contrast coloured linings.
| Founded | 2016 |
|---|---|
| Founder | Desiree Kleinen |
| Headquarters | Amsterdam, Netherlands |
| Category | Handbags |
| Global launch | 2019 |
| Website | reeprojects.com |
What is Ree Projects?
Ree Projects is a Dutch accessories label that designs handbags in Amsterdam. Its bags are defined by architectural lines and sleek shapes, with an emphasis on design and quality rather than volume.
History
Designer Desiree Kleinen founded Ree Projects in 2016 and launched it globally in 2019. Before starting her own label she spent around two decades in fashion, including design consulting work for Karl Lagerfeld, Balmain and Faith Connexion.
Products and positioning
The brand focuses on handbags, with models such as the Tess, the Helene tote and shoulder bag, and the Julie Mini. Prototyping is done in house in Amsterdam and with a development team in Italy. Signature design elements include:
- Folded gussets
- Interior parts that become exterior features
- Hardware built into the construction of the bag
- Contrast coloured linings
Sustainability, inclusivity and female empowerment are described by the founder as core values of the brand.
Distribution
Ree Projects sells through its own website and through luxury e-commerce platforms including Farfetch and Luisaviaroma.
Why it matters
Ree Projects is an example of an independent European handbag label founded by an experienced industry designer, competing in the premium bag market through design identity and international online stockists.
Frequently asked questions
Who founded Ree Projects?
Ree Projects was founded by Amsterdam-based designer Desiree Kleinen in 2016.
Where is Ree Projects from?
Ree Projects is from Amsterdam in the Netherlands, with development support in Italy.