9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Viktor&Rolf

OTB Group

Viktor&Rolf is a haute couture fashion house founded in 1993 by Viktor Horsting and Rolf Snoeren. It makes couture, bridal and ready-to-wear collections and carries fragrances, and it is part of the OTB Group.

Facts
Founded1993
FoundersViktor Horsting and Rolf Snoeren
GroupOTB Group
LinesHaute couture, Mariage, ready-to-wear, fragrances
Websiteviktor-rolf.com
Segment
Luxury
Categories
WomenswearBeauty
Sales channels
E-commerce

What is Viktor&Rolf?

Viktor&Rolf describes itself as a provocative haute couture fashion house known for conceptual glamour. The official website names Viktor Horsting and Rolf Snoeren as its founders and gives 1993 as the year of founding. The site states that the house is part of the OTB Group.

Products and positioning

  • Haute couture: seasonal collections, a collection archive and bespoke creation.
  • Mariage: bridal lookbooks and a dress collection, with bespoke creation, a bridal store locator and trunk shows.
  • Ready-to-wear: dresses and a lace capsule collection are shown on the site.
  • Fragrances: linked from the site, with separate routes for the US and for the EU and UK.

Distribution

The website sells online and advertises free shipping on all EU orders and free worldwide shipping above 300 euros. The bridal section points to a store locator for stockists.

Why it matters

Viktor&Rolf shows how a couture house can extend into bridal, ready-to-wear and fragrance under one name. The most recent collections listed on the site are Autumn/Winter 2026, titled Gilded Age 2.0, and Spring/Summer 2026, titled Diamond Kite.

Frequently asked questions

Who founded Viktor&Rolf?

Viktor&Rolf was founded by Viktor Horsting and Rolf Snoeren in 1993, according to the brand's website.

What does Viktor&Rolf sell?

It sells haute couture, bridal dresses, ready-to-wear and fragrances.

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