14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Dirkje

Van Gennip Textiles · Netherlands

Dirkje is a Dutch baby and children's clothing brand based in Weert, in the Netherlands. It is part of Van Gennip Textiles and makes affordable, comfortable clothes for boys and girls.

Facts
OriginNetherlands
Based inWeert
ParentVan Gennip Textiles
Sizes44 to 116
CollectionsTwo per year
Websitedirkje.nl
Segment
Value
Categories
Childrenswear
Sales channels
E-commerce

What is Dirkje?

Dirkje is a Dutch baby and children's clothing brand with more than 25 years of experience. It is part of Van Gennip Textiles and is based at Celsiusstraat in Weert, in the south of the Netherlands.

Products and positioning

The brand dresses boys and girls in sizes 44 to 116, covering babies through to young children. It describes its clothing as cute, tough, basic and affordable, with comfort as a priority, and says it offers something for a wide range of tastes.

  • Seasonal items such as winter jackets, hats, t-shirts and trousers
  • Basics, including organic cotton pieces and a Never out of Stock range
  • Online-only items, accessories and gift options such as birth gifts and gift cards
  • Two new collections each year

Why it matters

Dirkje is an example of a long-established Dutch childrenswear label that combines an everyday basics offer with seasonal collections, and which uses its own online shop alongside its role within a wider textile group.

Frequently asked questions

Where is Dirkje from?

Dirkje is a Dutch brand based in Weert, in the Netherlands, and is part of Van Gennip Textiles.

What does Dirkje sell?

Dirkje sells baby and children's clothing for boys and girls in sizes 44 to 116, including basics, seasonal items and accessories.

All brands