Daily Brat
Netherlands
Daily Brat is a Dutch babywear and kidswear brand based in Amsterdam, founded in 2019. It is known for knitwear and sweaters for newborns through to older children.
| Founded | 2019 |
|---|---|
| Location | Amsterdam, Netherlands |
| Production | Portugal |
| Core range | Knitwear |
What is Daily Brat?
Daily Brat is a children's fashion brand from the Netherlands, based in Amsterdam. It was founded in 2019 and makes clothing for girls and boys, from newborn age through childhood.
Products and positioning
The core of the range is knitwear. Typical products include ribbed sets, sweatshirts and terry two-piece sets, alongside printed dresses and tops. The brand is best known for its sweaters and knitted pieces. Production takes place in Portugal.
Distribution
Daily Brat sells directly online and through retailers. Stockists include:
- SSENSE
- Smallable
- House of Kids
The collection is built around soft, practical pieces for very young children, which suits parents who look for comfortable everyday clothing, and the Amsterdam base keeps the brand within the Dutch children's fashion scene.
Its pieces are sized from newborn upwards, so one label can dress a child through the early years.
Why it matters
Daily Brat illustrates a recent Dutch label model in childrenswear: a compact, knitwear-led collection made in Portugal and sold through a mix of its own online shop and selected international retailers.
Frequently asked questions
Where is Daily Brat from?
Daily Brat is a Dutch children's brand based in Amsterdam, with production in Portugal.
What does Daily Brat sell?
Daily Brat sells babywear and kidswear, especially knitwear such as ribbed sets, sweatshirts and terry two-piece sets.