Happy Horse
Happy Horse is a soft toy brand that makes printed, coloured plush toys for children. It grew out of Schnitzler Brothers Agencies, founded in 1963, and took the Happy Horse name in 2005.
| Founded | 1963, as Schnitzler Brothers Agencies |
|---|---|
| Founder | David Schnitzler |
| Renamed | Happy Horse, 2005 |
| Product range | More than 100 plush toys |
| Website | happy-horse.eu |
What is Happy Horse?
Happy Horse is a children's plush toy brand. Its range is made up of more than 100 products, mainly plush toys that are printed and coloured, such as the Rabbit Richie plush toy.
History
David Schnitzler founded the company in 1963 with his older brother, operating as Schnitzler Brothers Agencies. The company became Happy Horse in 2005.
Products and positioning
The brand states that children's safety is its priority. All of its toys meet European standards and carry the CE mark. The designs are aimed at bringing a smile to any child, and the plush range is made up of animals and characters.
Why it matters
Happy Horse shows how a trading business founded in the 1960s moved into a branded soft toy range, with safety certification as a central part of its offer.
Distribution
Happy Horse products reach shoppers through specialist retailers. One example is Adinish, a Romanian concept store with locations in Bucharest, Cluj-Napoca, Timisoara and Budapest, where a Rabbit Richie plush toy is listed at €16.
Frequently asked questions
What does Happy Horse sell?
Happy Horse sells printed and coloured plush toys for children, with more than 100 products in the range.
Who founded Happy Horse?
David Schnitzler founded the company in 1963 with his older brother as Schnitzler Brothers Agencies. It became Happy Horse in 2005.