9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Bootstock

Netherlands

Bootstock is a Dutch footwear brand, founded in 2020 in the Netherlands, that makes cowboy boots for girls and women. The boots use cow leather and hand-finished stitching.

Facts
OriginNetherlands
FounderMariska van Pelt
Founded2020
BaseRotterdam
Material100% cow leather
Segment
Premium
Categories
FootwearChildrenswearWomenswear
Sales channels
E-commerceWholesale

What is Bootstock?

Bootstock is a footwear brand based in Rotterdam. It was founded in 2020 by Mariska van Pelt, who started it after she could not find a cowboy boot she liked for her daughter. The brand therefore began as a personal search for a well-made, characterful boot rather than as a trend-led collection.

Products and positioning

The brand makes cowboy boots for girls and women. It takes the traditional western shape and adds colour, embroidery and playful details. The boots are made from 100% cow leather, processed in a Dutch tannery, with Goodyear welted construction and hand-finished stitching. The brand lists 14 styles, among them Buttercream, Manhattan, Bobby, Lily, Bloom, Hearts and several Santiag designs.

Distribution

Besides its own online presence, the brand is listed by retailers including Smallable and SSENSE.

Why it matters

Bootstock is a small founder-led label that built a niche on a single product type, the cowboy boot, and offers it in children's as well as women's sizes.

Frequently asked questions

Where is Bootstock from?

Bootstock is a Dutch brand based in Rotterdam.

What does Bootstock sell?

Bootstock sells cowboy boots for girls and women, made from cow leather with hand-finished stitching.

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