14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Rino & Pelle

Netherlands

Rino & Pelle is a Dutch womenswear label founded in 1987, still Dutch owned and Dutch designed. It is best known for outerwear such as padded and faux fur coats, complemented by knitwear, trousers and accessories.

Facts
Founded1987
OriginNetherlands
SpecialismWomen's outerwear
OwnershipDutch owned
Websiterinoandpelle.com
Segment
Mid-market
Categories
Womenswear
Sales channels
WholesaleE-commerce

What is Rino & Pelle?

Rino & Pelle is a womenswear brand from the Netherlands, founded in 1987 and still Dutch owned and Dutch designed. Its collections are aimed at women looking for practical, well made wardrobe pieces, with coats and jackets at the heart of the offer.

Products and positioning

Outerwear is where the label does its best work. Seasonal deliveries feature padded and quilted coats and faux fur jackets, with details such as detachable collars and hoods, considered linings and textured surfaces.

  • Padded and quilted coats
  • Faux fur jackets
  • Knitwear, trousers and waistcoats
  • Scarves and padded bibs

Distribution

Rino & Pelle is distributed mainly through independent fashion boutiques, including a sizeable network of UK stockists such as Olivia Grace Fashion, Jules B and Sarah Thomson in Melrose, as well as other European retailers.

Why it matters

Rino & Pelle is an example of a long established Dutch wholesale brand that has built loyal boutique distribution across Europe by specialising in one category, outerwear, rather than competing across the full wardrobe.

Frequently asked questions

Where is Rino & Pelle from?

Rino & Pelle is a Dutch brand, founded in 1987 and still Dutch owned and designed.

What is Rino & Pelle known for?

It is known for women's outerwear, especially padded, quilted and faux fur coats and jackets.

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