Bellamy Gallery
Netherlands
Bellamy Gallery is a Dutch fashion concept launched in 2016 by two former Etam Groep colleagues, Mireille van der Sprong and Imke Bens. It offers quality clothing at one standard price with transparency on margins.
| Launched | 2016 |
|---|---|
| Founders | Mireille van der Sprong and Imke Bens |
| First store | Haarlem, Netherlands |
| Positioning | Standard price, transparent margins |
| Website | bellamygallery.com |
What is Bellamy Gallery?
Bellamy Gallery is a Dutch fashion concept announced in May 2016 by Mireille van der Sprong, a former board member of Etam Groep, and Imke Bens, who previously worked at WE Fashion and Etam Groep.
History
At launch, the first physical store opened in Haarlem. Stores in Maastricht, Den Bosch and Rotterdam were planned to follow.
Products and positioning
The concept is quality clothing at a standard price. The brand described its approach as having no mysterious margins and total transparency about how the price is built up. Further stated principles were:
- No discount campaigns, with the aim of always offering the best price
- Products made in Europe
- Openness about how items are transported
Why it matters
Bellamy Gallery was an early Dutch example of a fashion retailer making price transparency its main proposition.
Frequently asked questions
Who founded Bellamy Gallery?
Bellamy Gallery was founded by Mireille van der Sprong and Imke Bens, both formerly of Etam Groep.
Where is Bellamy Gallery from?
It is a Dutch concept whose first store opened in Haarlem in 2016.