14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Heatkeeper

Netherlands

Heatkeeper is a thermal clothing brand sold in the Netherlands and Belgium. It offers thermal shirts and trousers for men and women for skiing, hiking and camping.

Facts
CategoryThermal underwear and base layers
MarketsNetherlands, Belgium, Germany
Typical useSkiing, hiking, camping
Seller entityHeatkeeperstore B.V.
Websiteheatkeeper.nl
Segment
Value
Categories
SportswearOutdoorMenswearWomenswear
Sales channels
MarketplacesE-commerce

What is Heatkeeper?

Heatkeeper is a thermal clothing brand whose products are sold in the Netherlands and Belgium. It makes base-layer sets, usually a thermal shirt and matching thermal trousers, for men, women and children.

Products and positioning

The best-known items are thermal sets, offered in premium and seamless versions. They are described as warm and moisture-wicking and are intended for skiing, hiking and camping. A men's set in black, for example, is sold in sizes M to 2XL and is made from a blend of 50 per cent polyester and 50 per cent cotton, at a price of around 38 euros.

  • Men's and women's thermal sets
  • Premium and seamless versions
  • Sets for children

Distribution

Heatkeeper is sold mainly online through marketplaces and retail platforms, including Decathlon in the Netherlands, Belgium and Germany and the ANWB web shop. The company's own seller entity is listed as Heatkeeperstore B.V.

Why it matters

Heatkeeper is a value-priced thermal wear label that reaches consumers mainly through large sports and outdoor platforms.

Frequently asked questions

What does Heatkeeper sell?

Heatkeeper sells thermal sets of shirts and trousers for men, women and children, meant for winter sports and outdoor use.

Where can you buy Heatkeeper?

Heatkeeper is sold online through retail platforms such as Decathlon and the ANWB web shop.

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