Cruyff
Cruyff is a Dutch footwear and apparel brand created by football legend Johan Cruyff and designer Emilio Lazzarinni, with origins in Barcelona in 1979. Based in Rotterdam, it sells football-inspired shoes and clothing.
| Origins | 1979, Barcelona |
|---|---|
| Founders | Johan Cruyff, Emilio Lazzarinni |
| HQ | Rotterdam, Netherlands |
| Concept | Football Luxury |
| Website | cruyff.com |
What is Cruyff?
Cruyff is a footwear and apparel brand headquartered in Rotterdam, the Netherlands. Its origins go back to 1979 in Barcelona, when football player Johan Cruyff asked his friend, the designer Emilio Lazzarinni, to help create a functional and elegant sportswear brand for technical players.
History
The pair are credited with the idea of "Football Luxury", combining performance sportswear with a premium feel. The brand has carried Cruyff's idea of staying "one step ahead" into product innovation and its stores. It has also produced football boots, including kangaroo leather match models.
Products and positioning
- Sneakers and casual shoes
- Football boots
- Apparel for men, women and children
The brand emphasises new materials and techniques while drawing on the legacy of its namesake.
Why it matters
Cruyff is one of the best-known examples of a footballer-founded fashion brand in Europe, translating the identity of one of the game's most influential players into a lifestyle label for sneakers and sportswear.
Frequently asked questions
Who founded the Cruyff brand?
The brand was created by football legend Johan Cruyff with his friend, the designer Emilio Lazzarinni.
Where is Cruyff based?
Cruyff is headquartered in Rotterdam, the Netherlands.