Protest
Netherlands
Protest is a Dutch boardsports and sportswear brand that SGI Europe attributes to the founder Coen Dekker. It grew from snowboarding into water sports and street sportswear. It matters as one of the better known boardsports labels in the Netherlands and wider Europe.
| Origin | Netherlands |
|---|---|
| Founder | Coen Dekker (per SGI Europe) |
| Segment | Boardsports and sportswear |
| Anniversary campaign | My Protest Heritage (30th year) |
| Website | protest.eu |
What is Protest?
Protest is a Dutch brand of sportswear for boardsports and for sun and snow lovers. Its own anniversary page says it was founded by a group of snowboarders from the Netherlands and that it evolved from snow to water to the streets, launching numerous collections along the way.
History
SGI Europe identifies Coen Dekker as the founder of Protest, described as a Dutch board sports brand. The same article notes that the Dekker family's business, Dekker Hout Groep, is based on the timber trade, and that Coen Dekker diversified into other activities such as racquet sports and bowling centres. The company's page about its 30th anniversary, which marked the occasion with the My Protest Heritage campaign, does not give a founding year, so this profile does not state one. The two sources differ in how they describe the founding, one referring to a group of snowboarders and the other to a single founder, so neither description is treated as complete.
Products and positioning
The brand produces boardsports clothing across snow, water and everyday collections, positioned in the mid market. The sources consulted do not list individual product lines or give price points.
Why it matters
Protest is an example of a mid sized European boardsports brand that has grown without joining one of the large global licensing portfolios, at least according to the sources consulted. They do not state its ownership, headquarters, distribution channels or revenue, and no technology programme is documented, so those subjects are not covered here.
Frequently asked questions
Who owns Protest?
The sources consulted do not state who owns Protest. SGI Europe names Coen Dekker as its founder.
Where is Protest from?
Protest is a Dutch brand. It was founded in the Netherlands, according to its own anniversary page.