Imperial Riding
Imperial Riding is a Dutch equestrian fashion brand that has been making riding wear since 1985. It sells clothing for riders and equipment for horses, often in coordinated seasonal colours.
| Founded | 1985 |
|---|---|
| Origin | Netherlands |
| Category | Equestrian wear and equipment |
| Signature | Matching horse and rider colours |
| Website | imperialriding.com |
What is Imperial Riding?
Imperial Riding is an equestrian fashion brand from the Netherlands, active since 1985. It dresses riders and equips horses, and is known for bright colours and sparkling accents that set it apart from more sober equestrian labels.
Products and positioning
The range covers both rider and horse:
- For riders: breeches and tights, shirts, jackets and gilets, socks, gloves, boots and children's clothing
- For horses: saddle pads, rugs and sheets, headcollars and lead ropes, boots and bandages, bridles and reins, and training aids
- Stable and grooming items such as brushes, grooming boxes and feeding bowls
Each season is built around a coordinated colour palette that runs across horse and rider products, so riders can match their look from head to hoof. Rider clothing uses performance fabrics that are breathable, stretchy and quick drying. Pricing sits in the middle of the market with a premium feel.
Distribution
Imperial Riding is sold through specialist equestrian retailers, such as Kingdom Equestrian in the United Kingdom, which carries a large share of the range, and through sports retail platforms.
Why it matters
Imperial Riding shows how a niche sports category can be run like a fashion business, with seasonal palettes and coordinated looks driving repeat purchases across apparel and equipment.
Frequently asked questions
Where is Imperial Riding from?
Imperial Riding is a Dutch equestrian fashion brand, active since 1985.
What does Imperial Riding sell?
It sells riding clothing such as breeches, shirts and jackets, plus horse equipment including saddle pads, rugs and bridles.