MS Mode
Excellent Retail Brands · Netherlands
MS Mode is a Dutch women's fashion retailer founded in 1964 by Max Abram and headquartered in Diemen. It sells clothing for curvy women in sizes 38 to 54 through stores in Western Europe and online.
| Founded | 1964, Rotterdam |
|---|---|
| Founder | Max Abram |
| Headquarters | Diemen, Netherlands |
| Parent | Excellent Retail Brands |
| Sizes | 38 to 54 |
| Website | msmode.nl |
What is MS Mode?
MS Mode is a Dutch fashion chain for women, headquartered in Diemen. It was founded by Max Abram, whose business began on the Albert Cuypmarkt in Amsterdam.
History
The first real store opened in Rotterdam in 1964 as Mantel Specialist, selling only ladies' coats. The company was later called M&S but was renamed MS Mode to avoid confusion with the British retailer Marks & Spencer. It was formerly owned by Maxeda and since 2010 has been part of Roland Kahn's Excellent Retail Brands, alongside America Today and Sapph.
Products and positioning
MS Mode targets curvy women, offering sizes 38 to 54 at the same price. The range covers tops, blouses, dresses, skirts, trousers, jeans, knitwear, jackets, basics and accessories, sold under labels including MS Collection and FSTVL.
Distribution
The chain has operated stores in the Netherlands, Belgium, France, Spain and Luxembourg, and runs an online store with in-store returns and fashion advisers.
Why it matters
MS Mode is one of the longest-established size-inclusive fashion chains in the Benelux, built on a single-price policy across its size range.
Frequently asked questions
Who owns MS Mode?
Since 2010 MS Mode has been part of Excellent Retail Brands, the group of Roland Kahn.
What sizes does MS Mode sell?
MS Mode sells women's clothing in sizes 38 to 54, all at the same price.