Neeve
Neeve is an Amsterdam womenswear brand founded in 2019 by Heleen Spruijt and Nadine Bronwasser. It specialises in shirts for women designed to be worn every day, made ethically in Portugal from sustainable materials.
| Founded | 2019, Amsterdam |
|---|---|
| Founders | Heleen Spruijt, Nadine Bronwasser |
| Core product | Women's shirts |
| Production | Portugal |
| Website | neeve.com |
What is Neeve?
Neeve is a Dutch fashion label based in Amsterdam. It was founded in 2019 by lifelong friends Heleen Spruijt and Nadine Bronwasser. Bronwasser brings more than two decades of experience in the fashion industry, while Spruijt has a creative background in television.
Products and positioning
The brand is built around one product: the shirt. Neeve designs shirts to be worn all day, every day, by fashion-conscious women who are often on the move, positioning the shirt as a versatile wardrobe staple rather than a seasonal item.
- Shirts as the core product
- Sustainable materials
- Ethical production in Portugal
Sustainability is a key part of the brand's identity. Garments are made ethically in Portugal, and the label puts emphasis on the choice of sustainable materials.
Distribution
Neeve sells through its own online shop and has presented its collections to retailers at the Modefabriek trade fair in Amsterdam, where it was highlighted among new brands to watch in 2020.
Why it matters
Neeve is typical of a wave of small European labels that focus on a single hero product and transparent, nearshore production as an alternative to broad seasonal collections.
Frequently asked questions
Who founded Neeve?
Neeve was founded in 2019 by friends Heleen Spruijt and Nadine Bronwasser in Amsterdam.
What does Neeve make?
Neeve makes women's shirts designed for everyday wear, produced ethically in Portugal from sustainable materials.