9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Belluna

Netherlands

Belluna is a womenswear brand with a Dutch webshop at belluna.nl. It describes an affordable collection of easy clothing with nice details, sold in the Netherlands, Belgium, Germany and France.

Facts
Websitebelluna.nl
CategoryWomenswear
MarketsNetherlands, Belgium, Germany, France
FabricsCotton, linen, merino, cashmere blends
Websitebelluna.nl
Segment
Mid-market
Categories
Womenswear
Sales channels
Own storesWholesaleE-commerce

What is Belluna?

Belluna is a women's fashion brand whose website is belluna.nl. It describes its collection as easy womenswear with nice details, affordable and of good quality.

Products and positioning

The range listed on the brand's site covers:

  • Knitwear, vests and sweaters
  • T-shirts, dresses and blouses
  • Linen pieces and trousers

Collections are made from cotton, linen, merino and cashmere blends.

Distribution

Belluna says its products are sold online and in stores in the Netherlands, Belgium, Germany and France.

Why it matters

Belluna is a small women's brand selling through a mix of its webshop and stores across four neighbouring European markets. The brand's website does not state its founding date or headquarters, so the Dutch origin rests on its Dutch domain and a directory hint. The assortment is built on natural fibres and everyday pieces, from knitwear and vests to dresses and linen, rather than on a single hero product.

Frequently asked questions

What does Belluna sell?

Belluna sells womenswear including knitwear, vests, sweaters, T-shirts, dresses, blouses, linen pieces and trousers.

Where is Belluna sold?

It is sold online and in stores in the Netherlands, Belgium, Germany and France.

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