9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

A Perfect Jane

Netherlands

A Perfect Jane is a Dutch shoe brand that makes vegan boots and shoes from apple leather. Founder Suzanne Harper sold the first pairs in July 2021.

Facts
CountryNetherlands
FounderSuzanne Harper
First salesJuly 2021
MaterialApple leather with recycled PET
CertificationPETA-Approved Vegan
Segment
Mid-market
Categories
Footwear
Sales channels
E-commerceWholesale

What is A Perfect Jane?

A Perfect Jane is a shoe brand based in the Netherlands. It was started during the COVID-19 pandemic by Suzanne Harper, who ran a crowdfunding campaign and sold her first shoes in July 2021.

Products and positioning

The brand makes vegan boots and shoes. Each has a bright green sole with a leaf-vein footprint, and the slogan is Walking on Plants. The upper is apple leather, made by grinding apple pulp into a raw fibre and mixing it with liquid recycled PET, so the brand says its boots are not made of plastic even though recycled PET is part of the material.

Production

The apple leather comes from a factory in Bolzano, Italy, where the material is supplied by Frumat, founded by Hannes Parth. The process uses apples that fall from trees before ripening and would otherwise rot.

Recognition

The company won the Breda StartUp Award in 2021 and is PETA-Approved Vegan certified. Harper has said she wants the brand to become a well-known vegan shoe label worldwide within five years.

Frequently asked questions

Where is A Perfect Jane from?

A Perfect Jane is a Dutch shoe brand, with its apple leather supplied from Bolzano, Italy.

What does A Perfect Jane sell?

It sells vegan boots and shoes made from apple leather, with a green leaf-vein sole.

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