Smashed Lemon
Smashed Lemon is a Dutch womenswear brand born in Amsterdam in 2007, known for colourful, print led collections. It designs casual outfits and evening wear with feminine details and a focus on fit and value.
| Founded | 2007 |
|---|---|
| Origin | Amsterdam, Netherlands |
| Category | Womenswear |
| Signature | Colourful prints |
| Website | smashedlemon.com |
What is Smashed Lemon?
Smashed Lemon is a womenswear label from Amsterdam, founded in 2007. The brand has built a recognisable, energetic look based on bold prints and bright colours, and designs for women who want expressive clothing at an accessible price point.
Products and positioning
The collections cover both everyday and occasion wear, mixing printed pieces with solid colours. Key characteristics of the range include:
- Casual outfits and evening wear
- Colourful prints alongside plain colours
- Feminine details and attention to fit
- A growing share of natural and eco friendly fibres
The brand emphasises value for price, positioning itself in the accessible end of the contemporary womenswear market rather than in designer pricing.
Distribution
Smashed Lemon works with independent boutiques through wholesale, including via the Faire wholesale marketplace, and its collections are carried by retailers outside the Netherlands, such as the Finnish retailer Karkkainen.
Why it matters
Smashed Lemon is one of a number of Dutch womenswear labels that have grown through a recognisable print signature and a broad wholesale network serving multi brand fashion stores.
Frequently asked questions
Where is Smashed Lemon from?
Smashed Lemon is a Dutch fashion brand born in Amsterdam in 2007.
What does Smashed Lemon sell?
It sells womenswear, from casual outfits to evening wear, known for colourful prints and feminine details.