Roberto Sarto
Roberto Sarto is a Dutch knitwear brand based in Winssen, the Netherlands, with a German subsidiary in Neuss. It designs knitwear collections sold mainly through fashion retailers.
| Company | Roberto Sarto b.v. |
|---|---|
| Base | Winssen, Netherlands |
| German subsidiary | Roberto Sarto GmbH, Neuss |
| Specialism | Knitwear |
| Website | robertosarto.com |
What is Roberto Sarto?
Roberto Sarto is a knitwear brand from the Netherlands. The company, Roberto Sarto b.v., is based in Winssen, in the province of Gelderland, and was built up under Dutch owners Rien Scholten and Anton van den Heuvel.
For the German market the business set up Roberto Sarto GmbH in Neuss, giving the brand a direct sales organisation in one of Europe's largest fashion retail markets.
History
In December 1999 Roberto Sarto took over Poools, a premium knitwear collection, from Thierschmidt. Poools sat at a clearly higher price point than the core Roberto Sarto line, and the company planned separate distribution for it so that each label could keep its own positioning.
Products and positioning
The core of the brand is knitwear: sweaters, cardigans and related pieces in a commercial, wearable style aimed at the specialist fashion trade.
Distribution
Roberto Sarto has historically worked through wholesale, selling its collections to a base of retail customers who place seasonal orders.
Why it matters
Roberto Sarto illustrates the Dutch and German knitwear trade, where specialised suppliers built multi label portfolios to serve independent fashion retailers at different price levels.
Frequently asked questions
Where is Roberto Sarto from?
Roberto Sarto is a Dutch knitwear company based in Winssen, with a German subsidiary in Neuss.
What does Roberto Sarto make?
Roberto Sarto makes knitwear collections sold to fashion retailers.