LOVE2WAIT
LOVE2WAIT is a Dutch maternity wear brand that designs young, fashionable clothing for expectant mothers. It is best known for its maternity jeans.
| Origin | Netherlands |
|---|---|
| Category | Maternity wear |
| Signature | Maternity jeans |
| Trade fairs | Playtime Paris |
| Website | love2wait.nl |
What is LOVE2WAIT?
LOVE2WAIT is a maternity fashion brand from the Netherlands. It designs clothing for pregnant women with a style described as hip and young, aiming to let expectant mothers keep wearing fashionable pieces throughout pregnancy.
Products and positioning
Denim is the core of the collection. LOVE2WAIT is particularly known for maternity jeans in a range of fits, and builds a broader wardrobe around them:
- Maternity jeans and trousers
- Dresses, including maxi dresses
- Tops and knitwear
- Pieces designed for pregnancy and beyond
Distribution
The brand has exhibited at Playtime Paris, the trade fair for children's and maternity fashion, where it presents its collections to retail buyers. Its products are also available through online retailers and the brand's own website.
Why it matters
Maternity wear is a specialist category in which fit and comfort have to be combined with current trends. LOVE2WAIT's focus on denim gives it a clear niche, and its presence at trade fairs aimed at buyers of children's and maternity products shows how the brand reaches independent retailers.
Frequently asked questions
Where is LOVE2WAIT from?
LOVE2WAIT is a maternity wear brand from the Netherlands.
What does LOVE2WAIT sell?
LOVE2WAIT sells fashionable maternity clothing, with a particular focus on maternity jeans.