14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Penn&Ink N.Y

Netherlands

Penn&Ink N.Y is a Dutch womenswear brand that celebrated its 15th anniversary in 2025. It is a long-standing exhibitor at the Modefabriek trade fair in Amsterdam and sells mainly through fashion retailers.

Facts
OriginNetherlands
Anniversary15 years in 2025
Trade fairModefabriek, Amsterdam
CategoryWomenswear
Websitepennandinkny.com
Segment
Mid-market
Categories
Womenswear
Sales channels
Wholesale

What is Penn&Ink N.Y?

Penn&Ink N.Y is a womenswear label from the Netherlands. Despite the New York reference in its name, it is firmly rooted in the Dutch fashion scene and has been part of the Modefabriek trade fair in Amsterdam since the fair's first edition.

History

The brand celebrated its 15th anniversary in 2025, marking the occasion at the summer edition of Modefabriek with a Penn&Ink Café for guests. It has also presented collections at Amsterdam Fashion Week, including spring/summer 2019.

Products and positioning

Penn&Ink N.Y designs contemporary womenswear for the fashion-conscious mid-market. The founders emphasise continuity: they have worked with the same manufacturers and fabric suppliers for many years and kept those partnerships as volumes grew. This approach supports a consistent brand identity and level of quality across seasons.

Distribution

The label is sold primarily through wholesale to independent fashion boutiques, which it reaches through trade fairs such as Modefabriek.

Why it matters

Penn&Ink N.Y is an example of the Dutch contemporary labels that have grown steadily through the boutique channel, relying on long-term supplier relationships rather than rapid expansion.

Frequently asked questions

Where is Penn&Ink N.Y from?

Penn&Ink N.Y is a womenswear brand from the Netherlands, despite the New York reference in its name.

What does Penn&Ink N.Y sell?

Penn&Ink N.Y sells contemporary womenswear, mainly through fashion boutiques.

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