9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

King Louie

Netherlands

King Louie is a women's clothing brand with a Dutch online shop and brand stores in the Netherlands and Switzerland. It describes its range as colourful women's clothing with a focus on sustainability.

Facts
CategoryWomenswear
RetailBrand stores, shop-in-shops, outlets (NL, CH)
Onlinekinglouie.com
ThemeColour and sustainability
Websitekinglouie.com
Segment
Mid-market
Categories
WomenswearAccessories
Sales channels
Own storesE-commerceWholesale

What is King Louie?

King Louie describes its collection as "colorful women's clothing, with focus on sustainability". Its website uses a Dutch phone number and euro pricing and lists brand stores in the Netherlands and Switzerland, which points to a Dutch base, although the site does not state the country of origin, founding year, founder or headquarters.

Products and positioning

The shop covers a full women's wardrobe:

  • Dresses, tops, shirts and blouses
  • Skirts, trousers and jumpsuits
  • Sweaters, cardigans and knitwear
  • Coats, jackets and accessories

The site includes a dedicated Sustainability section alongside new arrivals and sale.

Distribution

King Louie sells through its online store at kinglouie.com and through brand stores, shop-in-shops and outlets in the Netherlands and Switzerland. A wholesale page indicates a trade channel. The brand is active on Instagram, Facebook and Pinterest and displays Trustpilot reviews.

Why it matters

King Louie combines an online shop, own and shop-in-shop retail and wholesale, which is a typical multichannel set-up for a mid-sized European womenswear label. Beyond its website there is limited independent detail.

Frequently asked questions

What does King Louie sell?

King Louie sells women's clothing such as dresses, tops, blouses, skirts, knitwear and coats, plus accessories.

Where can you buy King Louie?

It sells online at kinglouie.com and through brand stores, shop-in-shops and outlets in the Netherlands and Switzerland.

All brands