Maluo
Maluo is a Dutch shoe brand founded by twin sisters Kim and Janet Beukeboom. It is best known for leather sandals and also sells ballerinas, loafers and trainers through its webshop and an Amsterdam store.
| Founders | Kim and Janet Beukeboom |
|---|---|
| Country | Netherlands |
| Signature product | Leather sandals |
| Store | Amsterdam |
| Website | maluo.nl |
What is Maluo?
Maluo is a footwear brand from the Netherlands, founded by the twin sisters Kim and Janet Beukeboom. The brand presents itself in Dutch and runs its own shop in Amsterdam alongside an online store.
Products and positioning
Sandals are the brand's signature product. They are made from leather combined with special materials, and the sandal offer is organised into several lines:
- Signature, the core sandal styles
- Footbed, sandals built on a contoured footbed
- Refined, more delicate styles
- Dressed, dressier sandals
Beyond sandals, the range includes ballerinas, loafers, trainers and the Bella collection, giving the brand a year-round women's footwear offer that remains centred on summer styles.
Distribution
Maluo sells directly to consumers. Its webshop is open around the clock, with weekday orders placed before 17:00 shipped the same day, and the Amsterdam store is open Monday to Saturday.
Why it matters
Maluo is an example of a small, founder-led Dutch footwear label that concentrates on one product category, the leather sandal, and sells it through a combination of a physical city store and a fast-shipping online shop.
Frequently asked questions
Who founded Maluo?
Maluo was founded by the twin sisters Kim and Janet Beukeboom.
What is Maluo known for?
Maluo is known for leather sandals, sold in lines such as Signature, Footbed, Refined and Dressed.