14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Ledûb

Netherlands

Ledûb is a shirt brand from the Benelux market offering a wide choice of men's shirts, polos and overshirts with comfortable fits. It sells through its own webshop for the Netherlands, Belgium and Luxembourg.

Facts
CategoryMen's shirts
RangeShirts, polos, overshirts
MarketsNetherlands, Belgium, Luxembourg
Main channelOwn webshop
Websiteledub.com
Segment
Mid-market
Categories
Menswear
Sales channels
E-commerce

What is Ledûb?

Ledûb, also written Ledub, is a shirt specialist for men. The brand offers a wide choice of shirts, polo shirts and overshirts, and builds its proposition around comfortable fits rather than fashion statements.

Products and positioning

The assortment is concentrated on the shirt category and its close relatives:

  • Business and casual shirts
  • Stretch shirts and non-iron shirts
  • Printed shirts
  • Polo shirts
  • Overshirts

Easy-care fabrics such as stretch and non-iron qualities target customers who wear shirts every day, for work as well as for leisure, and value comfort and low maintenance.

Distribution

Ledûb sells directly through its official webshop, with separate storefronts for the Netherlands, Belgium and Luxembourg in Dutch and English. A newsletter with a welcome discount and social media accounts support the direct channel.

Why it matters

Ledûb is an example of a category specialist that focuses on one core product and its variations, using a direct webshop across the Benelux to serve shirt wearers who prioritise fit and easy care.

Frequently asked questions

What does Ledûb sell?

Ledûb sells men's shirts, including stretch, non-iron and printed styles, as well as polo shirts and overshirts.

Where can you buy Ledûb shirts?

Ledûb shirts are sold through the brand's official webshop, which serves the Netherlands, Belgium and Luxembourg.

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