14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Neycko

Netherlands

Neycko is a Dutch menswear brand founded in 2020 by Rick Ros and based in The Hague. It makes men's clothing from travel fabrics that are designed to be wrinkle-free, quick-drying and stain-resistant.

Facts
Founded2020
FounderRick Ros
BaseThe Hague, Netherlands
FocusMenswear in travel fabrics
Websiteneycko.com
Segment
Mid-market
Categories
Menswear
Sales channels
E-commerce

What is Neycko?

Neycko is a menswear brand from The Hague in the Netherlands, founded in 2020 by Rick Ros. It presents its offer as the perfect clothes for every occasion, built around the practical demands of men who move between work, leisure and travel.

Products and positioning

The brand's garments are made from travelwear fabrics, and are intended for casual, business and sport use alike. Key product properties include:

  • Comfortable fit for all-day wear
  • Non-wrinkling fabrics
  • Quick-drying performance
  • Stain resistance

Alongside its own collection, Neycko also offers white label production for other businesses.

Why it matters

Neycko is part of a broader shift in menswear towards technical, easy-care fabrics in tailored and casual items, a category that has grown as hybrid work and frequent travel blur the line between office wear and leisurewear. Its combination of an own brand with white label services is a common model for young direct-to-consumer labels in Europe.

Frequently asked questions

Who founded Neycko?

Neycko was founded in 2020 by Rick Ros in The Hague, Netherlands.

What does Neycko sell?

Neycko sells menswear made from travel fabrics that are wrinkle-free, quick-drying and stain-resistant.

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