Yume Yume
Yume Yume is a footwear label founded in Amsterdam in 2018. It makes sneakers and shoes that combine Japan-inspired silhouettes with a futuristic look and an emphasis on comfort.
| Founded | 2018 |
|---|---|
| Based in | Amsterdam, Netherlands |
| Name | Japanese for "dream" |
| Key materials | Recycled nylon, Italian faux leather |
| Website | yumeyume.com |
What is Yume Yume?
Yume Yume is an Amsterdam-based footwear brand launched in 2018. Its name is the Japanese word for "dream", and the label's design language draws on traditional Japanese shoe shapes, reinterpreted with a contemporary, futuristic aesthetic.
Products and positioning
The brand focuses on footwear, with sneakers and low-top styles at the centre of its range. Comfort is a stated priority alongside design, and the collections pair sculptural, Japan-inspired forms with modern construction.
Yume Yume also positions itself as eco-conscious. It works with materials that are described as ethically and sustainably sourced, including:
- Recycled nylon
- Italian faux leather as a non-animal alternative
Distribution
Beyond its own online shop, Yume Yume is carried by international designer retailers. SSENSE lists the brand's sneakers in its menswear designer section, and the concept store The Shelter in New Zealand stocks the label as part of its designer edit.
Why it matters
Yume Yume is an example of a young European footwear label that has reached global designer retail within a few years, combining a distinct cultural reference point with material choices aimed at reducing environmental impact.
Frequently asked questions
Where is Yume Yume from?
Yume Yume is a footwear label based in Amsterdam, the Netherlands, founded in 2018.
What does Yume Yume mean?
Yume Yume comes from the Japanese word for "dream", reflecting the brand's Japan-inspired shoe designs.