miss goodlife
miss goodlife is a German womenswear label on the market since 2013, founded and managed by Stefan Naber. It is known for colourful, playful casualwear such as embellished sweatshirts, T-shirts and knitwear.
| On the market since | 2013 |
|---|---|
| Founder | Stefan Naber |
| Country | Germany |
| Style | Colourful, playful womenswear |
| Website | missgoodlife.de |
What is miss goodlife?
miss goodlife is a German womenswear brand that has been on the market since 2013. It was founded by Stefan Naber, who also runs the company as managing director. The label's philosophy is that fashion should be fun, and the collection is designed to help its customers look and feel younger.
Products and positioning
The brand is known for a colourful, playful design language, with casual pieces that often feature decorative details such as jewelled embellishments.
- Sweatshirts and T-shirts with embellishments
- Knitwear, including alpaca blends
- Dresses, including satin styles
In 2016 miss goodlife presented a fashion collection with the German brewery Warsteiner at Berlin Fashion Week, the first collection of its kind by a German brewery. The designs reworked the brewery's wordmark, founding year and bottle cap into 22 artworks rather than relying on large logo prints.
Distribution
miss goodlife sells through fashion retailers, including the German department store group Breuninger, and has grown steadily as a mid-sized wholesale brand.
Why it matters
Highlighted by the German trade press as a hidden champion, miss goodlife shows how a focused womenswear label with a clear emotional message can achieve steady growth.
Frequently asked questions
Who founded miss goodlife?
miss goodlife was founded by Stefan Naber, who also serves as managing director.
What is miss goodlife known for?
The German label is known for colourful, playful womenswear such as embellished sweatshirts and T-shirts.