14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

hellmuth.

Germany

hellmuth. is the womenswear label of German designer Tanja Hellmuth, run under the name Tanja Hellmuth Studios. It makes ethical ready to wear and accessories and has extended into home textiles made from leftover fabric.

Facts
FounderTanja Hellmuth
CompanyTanja Hellmuth Studios
OriginGermany
FocusEthical ready to wear and home textiles
Websitehellmuth-studios.com
Segment
Premium
Categories
WomenswearAccessoriesHome
Sales channels
E-commerce

What is hellmuth.?

hellmuth. is the label of designer Tanja Hellmuth, who founded and owns it and describes Tanja Hellmuth Studios as a lab for design and creativity. The brand offers ethical ready to wear fashion with a luxury positioning, together with accessories.

Products and positioning

The label combines sustainability with a modern, contemporary aesthetic. Textiles are at the centre of its work, and Hellmuth works with sustainable suppliers and producers, aiming to know where each product comes from, under what conditions it was made and what it contains.

  • Ready to wear for women
  • Accessories
  • A home collection of cushions, lampshades and tablecloths

The home collection follows a zero waste approach, giving leftover fabric from fashion production a new use, and some existing designs have been recreated in new materials.

Why it matters

hellmuth. reflects a wider move among German designers towards small, transparent supply chains and towards reusing production waste across categories. Extending a fashion label into home textiles also shows how independent brands look for ways to widen their offer without adding new raw material.

Frequently asked questions

Who founded hellmuth.?

The label was founded by German designer Tanja Hellmuth, who also owns Tanja Hellmuth Studios.

What does hellmuth. sell?

It sells ethical womenswear and accessories, plus a home collection of cushions, lampshades and tablecloths made with leftover fabric.

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