Olymp
Olymp Bezner KG · Germany
Olymp is a German shirt and fashion company from Bietigheim-Bissingen, owned and run by Mark Bezner. A leading European maker of business shirts, it bought the trademark rights of its insolvent competitor Eterna in 2026 and is repositioning itself as a lifestyle brand.
| Company | Olymp Bezner KG |
|---|---|
| Owner and CEO | Mark Bezner |
| Headquarters | Bietigheim-Bissingen, Germany |
| Specialism | Shirts |
| Acquisition | Eterna trademark rights, March 2026 |
| Website | olymp.com |
What is Olymp?
Olymp is a German fashion company best known for business shirts, alongside ties, knitwear and casualwear. The operating company is Olymp Bezner KG, based in Bietigheim-Bissingen near Stuttgart. Mark Bezner is owner and chief executive.
History and recent development
Olymp grew into one of the leading shirt suppliers in Europe, selling mainly through menswear retailers and department stores. In 2026 the company embarked on a significant strategic shift:
- Eterna acquisition: in March 2026 Olymp bought the core Eterna trademark and other registered marks from the insolvent Eterna Mode GmbH in Passau, and later created a dedicated Eterna business unit
- Lifestyle strategy: responding to declining sales, Bezner described the company as moving from product specialist to lifestyle brand, with internationalisation and a wider assortment
- Brand simplification: product labelling now focuses on the Olymp core brand rather than sub labels such as Luxor and Level Five
Johann Trischberger is operational managing director and chief operating officer, according to the German trade press.
Products and positioning
The core range comprises business and casual shirts in several fits, plus blouses, knitwear, ties and accessories. Olymp also runs a corporate fashion and private label division. The brand sits in the accessible premium segment of menswear.
Business model and distribution
Olymp is primarily a wholesale brand, supplying fashion retailers and department stores across Europe, and complements this with its own stores and online shop. The company has also adapted its sustainability communication ahead of new EU rules on consumer claims and is preparing for extended producer responsibility and ecodesign requirements.
Why it matters
The takeover of Eterna's brand rights consolidates the German shirt market under one owner and is one of the clearest examples of consolidation among German mid sized fashion brands in 2026.
Frequently asked questions
Who owns Olymp?
Olymp is owned and led by Mark Bezner, chief executive of Olymp Bezner KG. The company is based in Bietigheim-Bissingen in southern Germany.
Did Olymp buy Eterna?
Olymp bought the trademark rights to the Eterna brand from the insolvent Eterna Mode GmbH in March 2026. It did not take over Eterna's operating business, which was wound down.