8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Windsor

Holy Fashion Group · Germany

Windsor is a premium tailoring and fashion brand with roots in a Bielefeld menswear maker founded in 1889, operating under the Windsor name since 1960. It is owned by the Swiss Holy Fashion Group, together with JOOP! and Strellson.

Facts
Origins1889, Roos & Kahn, Bielefeld
Windsor nameSince 1960
OwnerHoly Fashion Group
Group headquartersKreuzlingen, Switzerland
Sister brandsJOOP!, Strellson
SegmentPremium tailoring
Segment
Premium
Categories
MenswearWomenswearAccessories
Sales channels
WholesaleOwn storesE-commerce

What is Windsor?

Windsor is a premium fashion brand for women and men known for refined tailoring, high quality fabrics and understated elegance. The group that owns it describes it as having been synonymous with premium fashion for over 100 years. It belongs to Holy Fashion Group, based in Kreuzlingen, Switzerland.

History

The brand traces its origins to the menswear company Roos & Kahn, founded in Bielefeld in 1889 by Leo Roos and Isidor Kahn. In 1960 Günter Klasing took over the company and renamed it Windsor Kleiderwerk. In 1983 the brothers Jochen and Uwe Holy acquired Windsor, and in 2004 it came under Strellson AG, the holding that has traded as Holy Fashion Group since 2005. The group's womenswear outerwear activities were moved to Kreuzlingen in 2015.

Products and positioning

Windsor offers suits, jackets, coats, knitwear and trousers for men and a womenswear collection built around tailoring and versatile pieces. Recent collections have stressed lightweight, relaxed tailoring. The brand has used capsule collaborations to sharpen its luxury positioning:

  • A unisex capsule with the Zurich hotel The Dolder Grand, launched in early 2024
  • A first traditional folk wear capsule with the Munich label CocoVero in 2025

Business model and distribution

Windsor sells through premium retailers and department stores, its own stores in German speaking markets, and online. It opened its first own store in Frankfurt in 2019. The brand is pursuing exports, returned to Pitti Uomo in 2023, ran pop ups at Rinascente in Italy and Printemps in France, and entered the United States through the agency JAMCC. Anke Ratzsch, previously at JOOP!, became managing brand director, according to the German trade press.

Why it matters

Windsor is one of the oldest surviving names in German menswear manufacturing. Its repositioning towards international premium department stores shows how heritage tailoring brands from the German speaking market are trying to grow beyond their home region.

Frequently asked questions

Who owns Windsor?

Windsor is owned by Holy Fashion Group, the Kreuzlingen based Swiss company that also owns JOOP! and Strellson. The Holy brothers acquired Windsor in 1983.

Where does the Windsor brand come from?

Windsor has German roots. It descends from the Bielefeld menswear maker Roos & Kahn, founded in 1889, which was renamed Windsor in 1960.

Holy Fashion Group: all brands
All brands