Drykorn
Germany
Drykorn is a German contemporary fashion label founded in 1996 that designs clothing and accessories for men and women. It is owner managed by Marco Götz and is a major supplier to German speaking fashion retailers, now complemented by its own monobrand stores.
| Founded | 1996 |
|---|---|
| Owner | Marco Götz |
| Country | Germany |
| Segment | Contemporary premium |
| Own stores | Berlin and Düsseldorf |
| Website | drykorn.com |
What is Drykorn?
Drykorn is a German contemporary fashion brand that has been producing collections for men and women since 1996. It describes its approach as combining high quality materials, timeless designs and sustainable values. The label is particularly established in menswear, where its suits, trousers, knitwear and denim are widely stocked by independent and department store retailers in Germany, Austria and Switzerland.
History
Drykorn grew from a denim and trousers label into a full contemporary collection over the following decades. The company is owned by Marco Götz, whom the German trade press describes as the brand's owner. In 2026 Drykorn appointed a co-managing director, a move Götz explained as spreading operational responsibility across several people to prepare the company for the future.
Products and positioning
The range covers the full contemporary wardrobe:
- Suits, jackets, coats and trousers
- Jeans, T-shirts, knitwear and dresses
- Accessories such as caps, hats, scarves, ties, belts and bags
- A separate line called DRYCONIC
Drykorn positions itself in the premium contemporary segment, between mass market brands and designer labels, with a modern, slightly fashion forward handwriting.
Business model and distribution
Drykorn has historically been a wholesale driven brand. Its importance to traditional retail became visible when the insolvency of the menswear chain Wormland, for which Drykorn had been the largest supplier, left a gap in its menswear sales. The company has since been building its own retail: after two monobrand stores in Berlin, it opened a third in Düsseldorf in 2026. It also runs an international online shop.
Why it matters
Drykorn is a useful example of a mid sized, owner managed German brand adapting to the weakening of multibrand menswear retail. Its gradual move into own stores and direct online sales, while keeping wholesale at the core, mirrors a strategic question facing many contemporary labels in the German market.
Frequently asked questions
Who owns Drykorn?
Drykorn is owner managed by Marco Götz, whom the German trade press names as the brand's owner. In 2026 the company added a co-managing director to share operational responsibility.
Is Drykorn a German brand?
Yes. Drykorn is a German contemporary fashion label that has been producing menswear and womenswear since 1996 and sells mainly through retailers in the German speaking market.