Lala Berlin
Lala Berlin is a fashion label, named after the city of Berlin, selling womenswear, bags, scarves, beachwear and footwear. Its official site is an e-shop with a newsletter and several language versions.
| Name reference | Berlin |
|---|---|
| Range | Clothes, bags, scarves, beachwear, footwear |
| Collection shown | Heike x Lala Berlin |
| Online | Multilingual e-shop |
| Website | lalaberlin.com |
What is Lala Berlin?
Lala Berlin is a fashion label whose name refers to Berlin. Its official website does not state a founding year, founders, headquarters or country of origin, so only the name is a location clue and those fields are left blank.
Products and positioning
The e-shop shows a range that goes beyond clothing:
- Clothes: coats and jackets, sweatwear, pullovers, pants and skirts, shirts and blouses and dresses
- Bags, scarves and triangles, and other accessories
- Beachwear, including bikinis
- Footwear
The site also lists a Heike x Lala Berlin collection and carries sections on production and responsibility.
Distribution
The documented channel is the brand's own e-shop, which is available in several languages. The brand also runs a newsletter that offers 10 per cent off a first order and has an Instagram presence.
Why it matters
Lala Berlin illustrates how a small fashion label can extend from clothing into accessories, beachwear and footwear under one name, and how it uses collaborations such as Heike x Lala Berlin to add collections.
Frequently asked questions
What does Lala Berlin sell?
Lala Berlin sells womenswear such as coats, jackets, sweatwear, dresses and skirts, along with bags, scarves, beachwear and footwear.
Where is Lala Berlin from?
The brand's name refers to Berlin, but its website does not state its country of origin or headquarters.