LU REN
LU REN is a Munich womenswear brand specialising in knitwear and clothing in cashmere and silk blends. Its collections focus on craftsmanship, comfort and timeless elegance.
| Headquarters | Munich, Germany |
|---|---|
| Company | LU REN GmbH |
| Materials | Cashmere and silk blends |
| Retail partner | Steffl, Vienna |
| Website | lu-ren.com |
What is LU REN?
LU REN is a women's fashion label designed in Munich and operated by LU REN GmbH. Its focus is knitwear made mainly from cashmere and silk blends, presented with an emphasis on craftsmanship, comfort and timeless elegance.
Products and positioning
The range is built around knitted pieces and extends into a complete wardrobe:
- Pullovers and cardigans
- Tops and dresses
- Skirts and trousers
- Jackets and coats
- Accessories such as knitted hats
Collections are organised into capsules. The Autumn/Winter 2026 collection, for example, is divided into Nordic Beauty, Winter Charm, Quiet Luxury and Space Glam, and is presented as a celebration of the modern woman's confidence and grace. The Vienna department store Steffl describes the brand as contemporary fashion with a clear focus on material, silhouette and a modern, clean cut.
Distribution
LU REN sells through its own online shop and through premium department stores, including Steffl in Vienna.
Why it matters
LU REN is part of a group of German labels positioning themselves in quiet luxury knitwear, where natural fibres and clean design are the main selling points.
Frequently asked questions
Where is LU REN from?
LU REN is a womenswear brand designed in Munich, Germany.
What does LU REN sell?
LU REN sells women's knitwear and clothing in cashmere and silk blends, including pullovers, cardigans, dresses and coats.