eve in paradise
Senatex · Germany
eve in paradise is a women's fashion label from Senatex GmbH, based in Langenhagen near Hanover, Germany. The company was founded by Yutang Wu in 1992 and the current label dates from 2012.
| Company founded | 1992 (as senas) |
|---|---|
| Current label | 2012 |
| Founder | Yutang Wu |
| Base | Langenhagen, Germany |
| Company | Senatex GmbH |
| Website | eve-in-paradise.de/en/pages/uber-uns |
What is eve in paradise?
eve in paradise is a German women's fashion label produced by Senatex GmbH in Langenhagen, near Hanover. It focuses on knitwear and fashion made from natural, high-quality fabrics.
History
Yutang Wu, who grew up in a rural region of China, started the label senas in Hanover in 1992. His early work with silk and painted silk scarves shaped the brand's start, and the company began with scarves and shawls. This led to the company Senatex and to a first women's fashion collection. A design relaunch in 2012 created the current eve in paradise label.
Products and positioning
The collections include pullovers, cardigans, jackets, blazers, coats, trousers, blouses, skirts, dresses and accessories. The brand says it uses the finest natural materials.
Distribution
eve in paradise sells through its online shop and lists stores, dealer contacts and showrooms on its website.
Why it matters
The label traces a path from a silk scarf start-up to a full women's collection, and it remains owned and led by its founder.
Frequently asked questions
Who founded eve in paradise?
Yutang Wu founded the predecessor label senas in Hanover in 1992, which led to Senatex and eve in paradise.
What does eve in paradise sell?
It sells women's knitwear and fashion such as pullovers, jackets, dresses and accessories made from natural fabrics.