Vera Mont
Betty Barclay Group · Germany
Vera Mont is a German womenswear brand specialising in evening and occasion fashion. It belongs to the Betty Barclay Group, based in Nussloch near Heidelberg.
| Parent group | Betty Barclay Group |
|---|---|
| Group headquarters | Nussloch, Germany |
| Focus | Women's evening wear |
| Website | vera-mont.com |
What is Vera Mont?
Vera Mont is the evening wear specialist of the Betty Barclay Group, the German fashion company headquartered in Nussloch in Baden-Württemberg. The brand focuses on women's evening and occasion fashion, sitting alongside the group's other labels such as Betty Barclay and Gil Bret.
History
In March 2011 the brand was being repositioned to respond to changing market conditions. Michael Alten took over as head of the division, succeeding Jutta Loweg, who had led it for twelve years, and a new product management role was created at the same time.
Vera Mont has also used high-profile marketing, including fashion partnerships with German television events and campaigns fronted by well-known personalities.
Products and positioning
The collections centre on dresses, gowns and coordinating pieces for evening and special occasions, complemented by accessories.
Distribution
Vera Mont is sold through fashion retailers and department stores in the German-speaking market, including Breuninger, as well as online.
Why it matters
As a dedicated occasion wear label within a larger German fashion group, Vera Mont shows how established wholesale companies use specialist brands to cover distinct wearing moments alongside their core daywear lines.
Frequently asked questions
Which company owns Vera Mont?
Vera Mont belongs to the Betty Barclay Group, a German fashion company based in Nussloch.
What does Vera Mont make?
Vera Mont makes women's evening and occasion fashion, such as dresses and gowns, plus accessories.