Cartoon
Betty Barclay Group · Germany
Cartoon is a German womenswear label launched in August 2012 by the Betty Barclay group. It makes feminine sportswear and sells through its own stores as a vertical label.
| Country of origin | Germany |
|---|---|
| Launched | August 2012 |
| Owner | Betty Barclay group |
| Stores (January 2015) | Seven, including a Hamburg flagship |
What is Cartoon?
Cartoon is a German womenswear label owned by the Betty Barclay group, which also operates the Betty Barclay label. The group launched Cartoon in August 2012 as a vertically aligned label, meaning it sells its own designs through its own stores.
Products and positioning
The range covers shirts, blouses, sweatshirts, trousers, dresses and accessories. Trade press describes the style as feminine sportswear, positioned alongside Opus and Marc O'Polo and aimed at sporty women aged 25 and over who like buying individual pieces.
Distribution
As of January 2015 Cartoon had seven stores, including a 100 square metre flagship in Hamburg at Gerhofstrasse 2, with other locations in Bielefeld, Goettingen and Osnabrueck. In 2014 the brand adopted a film-studio-style store design by the Swiss architecture firm ISC Management. The brand is also listed by online fashion retailers.
Cartoon shows how an established German fashion group used a separate vertical label, with its own stores and a distinct store concept, to reach a different customer from its main label.
Frequently asked questions
Where is Cartoon fashion from?
Cartoon is a German womenswear label owned by the Betty Barclay group.
What does Cartoon sell?
Cartoon sells feminine sportswear for women, including shirts, blouses, sweatshirts, trousers, dresses and accessories.