14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Wellington of Bilmore

Germany

Wellington of Bilmore is a German fashion brand from East Westphalia that has made British-inspired clothing since 1982. It offers menswear and womenswear rooted in the British country lifestyle, with a strong focus on Harris Tweed.

Facts
Company roots1899
Brand since1982
BaseBielefeld, East Westphalia
Signature fabricHarris Tweed
Websitewellington-of-bilmore.de
Segment
Premium
Categories
MenswearWomenswearAccessories
Sales channels
WholesaleE-commerce

What is Wellington of Bilmore?

Wellington of Bilmore is a German family-run fashion company from East Westphalia, operated by Wellington Mode GmbH in Bielefeld. The brand describes itself as a traditional family business and uses the motto crafted for living and for life.

History

The company traces its roots back to 1899, while the Wellington of Bilmore brand has offered British-inspired clothing since 1982. From 1990 its men's line was licensed to Ritex AG in Switzerland, a partnership that ended in 1999, after which procurement, production and shipping were moved to its subsidiary Semper Mode in Saxony.

Products and positioning

The collections draw on the British country lifestyle, with sporty elegance and durable, functional pieces for men and women, including:

  • Coats, jackets, blazers and waistcoats
  • Suits, trousers, skirts and shirts
  • Knitwear and accessories
  • Harris Tweed in more than 40 designs, plus wax, quilted and leather jackets

Items not in stock can be made to order, and customers can request Harris Tweed pieces in a preferred pattern.

Distribution

Wellington of Bilmore sells through specialist retailers in Germany and abroad and through its own online shop, which ships to many countries.

Why it matters

The brand shows the enduring appeal of the British country look in the German-speaking market, and how a long-established family company sustains it through material specialism and made-to-order service.

Frequently asked questions

Where is Wellington of Bilmore from?

Wellington of Bilmore is a German brand from East Westphalia, run by Wellington Mode GmbH in Bielefeld.

What does Wellington of Bilmore sell?

It sells British country-style menswear and womenswear, including Harris Tweed jackets, coats, suits, knitwear and accessories.

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