JUVIA
JUVIA is a German loungewear label making comfortable clothing for women, men and children. Since 2013 it has focused on soft fabrics and relaxed designs.
| Founded | 2013 |
|---|---|
| Country | Germany |
| Speciality | Loungewear |
| Ranges | Women, men and kids |
| Website | juvia.com |
What is JUVIA?
JUVIA is a German fashion label specialising in loungewear. According to the brand, it has been producing comfortable, feel-good fashion for women, men and kids since 2013, built around very soft fabrics, relaxed cuts and a high level of comfort.
Products and positioning
The range goes well beyond basics. Alongside its core sweatshirts, hoodies and sweatpants, JUVIA offers:
- T-shirts, longsleeves, tops and knitwear
- Dresses, blazers, jackets and a down jacket
- Tracksuits, shorts and nightwear
- Socks, hats and scarves
- Fragrance, including an eau de parfum and body lotion
Collections are organised into named seasonal and themed lines such as Natural Senses, Strong Elements and Classic Times, and the brand also releases collaborations with other labels.
Distribution
JUVIA sells directly through its own online shop at juvia.com, supported by a large newsletter audience and social media on Facebook and Instagram. The brand also operates its own stores.
Why it matters
JUVIA shows how a German label can build a direct-to-consumer business around a single comfort-led category and extend it into lifestyle products such as fragrance.
Frequently asked questions
Where is JUVIA from?
JUVIA is a German label producing loungewear for women, men and children.
What does JUVIA sell?
JUVIA sells soft loungewear such as sweatshirts, hoodies and sweatpants, plus knitwear, jackets, nightwear, accessories and fragrance.