Marcell von Berlin
Marcell von Berlin is a Berlin fashion label founded in 2012 by designer Marcell Pustul. It makes rock inspired, easy to wear streetwear and runs flagship stores in Berlin and Los Angeles.
| Founded | 2012 |
|---|---|
| Designer | Marcell Pustul |
| Base | Berlin, Germany |
| Stores | Berlin and Los Angeles |
| Website | marcellvonberlin.com |
What is Marcell von Berlin?
Marcell von Berlin is the label of designer Marcell Pustul, a German streetwear brand that blends Berlin's urban edge with a relaxed Los Angeles attitude. The clothing is positioned as easy to wear pieces for modern city dwellers.
History
Pustul grew up in Poland and moved to New York at 17 to study at Parsons, later working at Donna Karan and Michael Kors. He founded his label in 2012 and relaunched it six years later. In 2019 he opened a store on Melrose Avenue in Los Angeles, complementing the Berlin flagship. After showing digitally in collaboration with stylist Nicola Formichetti, the label made its runway debut with a 2021 show in Los Angeles.
Products and positioning
Collections combine streetwear with rock influences and are adapted to the Californian climate with lighter summer pieces. The designer's clothes have been worn by performers including Lady Gaga, Madonna, Paris Hilton, Troye Sivan, Jennifer Lopez and Iggy Azalea.
Distribution
- Flagship store in Berlin
- Flagship store on Melrose Avenue, Los Angeles, opened 2019
- Own online store
Why it matters
Marcell von Berlin is an example of a German designer label building a direct retail presence in the United States through its own flagship store.
Frequently asked questions
Who is behind Marcell von Berlin?
The label is run by designer Marcell Pustul, who studied at Parsons in New York and worked at Donna Karan and Michael Kors.
Where are Marcell von Berlin stores?
The brand has flagship stores in Berlin and on Melrose Avenue in Los Angeles.