van Laack
van Laack is a German premium shirtmaker founded in Berlin in 1881 and headquartered in Mönchengladbach. It makes shirts and fashion for men and women.
| Founded | 1881, Berlin |
|---|---|
| Headquarters | Mönchengladbach, Germany |
| Owners | Christian von Daniels, Christoph Neizert (since 2002) |
| Speciality | Shirts |
| Website | vanlaack.com |
What is van Laack?
van Laack is a German fashion company known above all as a shirtmaker. It was founded in Berlin in 1881 and today has its headquarters in Mönchengladbach, North Rhine-Westphalia.
History
Over more than a century the company built its name on shirts. In 2002 it was bought by Christian von Daniels, who holds the majority stake, and Christoph Neizert, who owns 49 per cent.
Products and positioning
van Laack positions itself in the premium segment, with shirts as its core product for both men and women. Its collections extend around the shirt into wider ready-to-wear.
- Premium men's shirts
- Women's blouses and shirts
- Ready-to-wear built around the shirt
Distribution
The brand is sold through its own stores, premium department stores such as Breuninger, and online. It has a store at Munich Airport, among other locations.
Why it matters
van Laack is one of Germany's long-established specialist shirt brands, illustrating how a single-category heritage maker can stay relevant in the premium market by building around its core product.
Frequently asked questions
Where is van Laack from?
van Laack was founded in Berlin in 1881 and is headquartered in Mönchengladbach, Germany.
Who owns van Laack?
Since 2002 the company has been owned by Christian von Daniels, the majority shareholder, and Christoph Neizert.