PETER HAHN
PETER HAHN is a German premium fashion retailer founded in 1964 and based in Winterbach near Stuttgart. It sells clothing for women and men through catalogues, online shops and its own stores.
| Founded | 1964 |
|---|---|
| Headquarters | Winterbach, Germany |
| Origins | Mail order of llama wool coats |
| Online shops since | 2001 |
| Website | peterhahn.com |
What is PETER HAHN?
PETER HAHN is a multichannel fashion company headquartered in Winterbach, Baden-Württemberg, which has been its base since the start. It offers premium fashion for women and men and has subsidiaries in several European countries.
History
PETER HAHN GmbH was established in 1964, beginning with the mail-order sale of llama wool coats, jackets and blankets alongside fashion tours. Key milestones include:
- 1965 onwards: fashion houses opened across Germany and later Switzerland
- 1968: PETER HAHN AG established in Switzerland
- 1991 to 1993: subsidiaries founded in France and Austria
- 1999: formation of TriStyle Holding with Atelier Goldner Schnitt and Madeleine
- 2001: launch of online shops
- 2015: Equistone Partners Europe acquires TriStyle together with management
- 2025: the Wourth Group joins as a new investor
Products and positioning
From its beginnings in llama wool outerwear, the range expanded into complete wardrobes for women and men in the premium segment. The company has also introduced packaging-saving logistics and joined the Business Social Compliance Initiative in 2013.
Why it matters
PETER HAHN is one of the long-standing German examples of a catalogue business that evolved into a multichannel retailer, combining print, e-commerce and stores for a mature, quality-oriented customer base.
Frequently asked questions
Where is PETER HAHN based?
PETER HAHN is headquartered in Winterbach, near Stuttgart in Germany, where it was founded in 1964.
What does PETER HAHN sell?
PETER HAHN sells premium fashion for women and men through catalogues, online shops and its own stores.