MADELEINE
GOLDNER Fashion Group · Germany
MADELEINE is a German women's fashion brand that has sold its collections by catalogue since 1978 and online since 2001. Part of the GOLDNER Fashion Group since 2024, it offers everyday, business and occasion wear in Germany and six other European markets.
| First catalogue | 1978 |
|---|---|
| Country | Germany |
| Group | GOLDNER Fashion Group (since 2024) |
| Online shop | Since 2001 |
| Markets | 7 European countries |
| Website | madeleine.com |
What is MADELEINE?
MADELEINE is a German womenswear brand sold directly to customers through catalogues and its online shop. Since the beginning of 2024 it has been part of the GOLDNER Fashion Group.
History
A small team of three women began designing the first collection in 1977, and the first spring/summer catalogue was sent out in early 1978. The online shop launched in 2001, and by 2005 the full range was available online.
Products and positioning
The brand dresses women for everyday wear, work, leisure, travel and special occasions. Its assortment includes:
- Evening wear and business looks
- Basics, knitwear and loungewear
- Lingerie and shoes
Collections are offered in UK sizes 8 to 22.
Distribution
MADELEINE sells by catalogue, including its main FEELING catalogue and the mix and match COMBI catalogue, by direct order and online. It serves customers in Germany, Austria, Switzerland, France, the Netherlands, Belgium and Great Britain.
Why it matters
MADELEINE is one of the German catalogue fashion brands that has carried a direct to consumer model from print into e-commerce across several European markets.
Frequently asked questions
Who owns MADELEINE?
MADELEINE has been part of the GOLDNER Fashion Group since the beginning of 2024.
Where is MADELEINE from?
MADELEINE is a German women's fashion brand that sent out its first catalogue in 1978.