LOVJOI
LOVJOI is a German sustainable fashion brand from Riedlingen that has produced women's and men's collections since 2014. It makes its clothing in its own production in Germany and is known for organic intimates.
| Founded | 2014 |
|---|---|
| Headquarters | Riedlingen, Germany |
| Production | Own production in Germany |
| Stockists | Around 100 stores in more than 10 countries |
| Website | lovjoi.com |
What is LOVJOI?
LOVJOI is a sustainable fashion label based in Riedlingen, in the south German state of Baden-Württemberg. The brand has been producing since summer 2014 and focuses on combining design with sustainable materials.
Products and positioning
LOVJOI releases two collections a year for women and men. Its offer includes:
- Womenswear and menswear
- Organic lingerie and intimates, including a maternity intimates line
- Footwear, added to the range in later seasons
A defining feature is that the clothing is made in the company's own production in Germany, rather than being outsourced to distant suppliers.
Distribution
LOVJOI sells online and through around 100 retail stores in more than ten countries, with a store locator on its website.
Why it matters
Domestic garment production is rare in Germany, and LOVJOI's model of in-house manufacturing gives it control over quality and transparency. The brand illustrates how a small sustainable label can build an international stockist network while keeping production close to home.
Frequently asked questions
Where is LOVJOI made?
LOVJOI clothing is made in its own production in Germany. The company is based in Riedlingen.
What does LOVJOI sell?
LOVJOI sells sustainable womenswear and menswear, organic lingerie including maternity intimates, and footwear.