wunderwerk
wunderwerk is a sustainable contemporary fashion brand from Düsseldorf, Germany, founded by Heiko Wunder in 2012. It makes jeans and contemporary clothing and runs a store in its home city.
| Founded | 2012 |
|---|---|
| Founder | Heiko Wunder |
| Headquarters | Düsseldorf, Germany |
| Focus | Sustainable denim and contemporary fashion |
| Website | wunderwerk.com |
What is wunderwerk?
wunderwerk is a German fashion label based in Düsseldorf, founded in 2012 by Heiko Wunder. Sustainability was part of the business model from the start rather than an addition to an existing brand. The label aims to offer clothing of high quality at prices that remain accessible.
Products and positioning
The brand is best known for denim, complemented by contemporary fashion pieces. Its positioning is often summed up as sustainable fashion with the emphasis on fashion: design comes first, and the environmental and social standards sit underneath it.
Wunder argues that single metrics, such as the water used to make a pair of jeans, do not give a full picture of a garment's impact. The company instead looks at the entire value chain and at the people working along it.
Distribution
wunderwerk operates its own store in Düsseldorf and sells online, and its collections also reach consumers through multi-brand fashion retailers.
Why it matters
As one of the earlier German labels to build a fashion-led brand on sustainable denim, wunderwerk illustrates how smaller companies use supply chain transparency as a core part of their positioning rather than as a marketing add-on.
Frequently asked questions
Who founded wunderwerk?
wunderwerk was founded in 2012 by Heiko Wunder in Düsseldorf, Germany.
What does wunderwerk sell?
wunderwerk makes sustainable jeans and contemporary clothing for women and men.