SEDUCTIVE
Schera · Germany
SEDUCTIVE is a German women's trousers brand belonging to the trousers specialist Schera, based in Großwallstadt. It makes premium trousers, jeans and skirts for women.
| Owner | Schera GmbH |
|---|---|
| Headquarters | Großwallstadt, Germany |
| Specialism | Women's trousers |
| Sister brands | Raffaello Rossi, Rossi |
| Website | seductive-pants.com |
What is SEDUCTIVE?
SEDUCTIVE is a German brand of premium women's trousers. It belongs to Schera GmbH, a trousers specialist based in Großwallstadt that also owns the labels Raffaello Rossi and Rossi. Schera is run by the Schellenberger family, with Ralf Schellenberger as managing director and his son Tobias recently joining the management.
Products and positioning
Under the claim "The luxurious style of pants", SEDUCTIVE focuses on exclusive women's trousers. The range includes:
- Marlene, wide-leg, Capri and business trousers
- Slim-fit jeans
- Skirts and summer styles
- Seasonal stories in corduroy and flannel wool
Retail prices for core styles sit roughly between 240 and 300 euros, placing the brand in the premium segment.
Distribution
SEDUCTIVE sells through stationary retail partners and its own online channels, with a store finder and a dedicated B2B platform. Management has identified wholesale as its main growth area.
Why it matters
SEDUCTIVE is an example of the German specialist model, in which a mid-sized company concentrates on one product category and builds several brands around it for the specialist retail trade.
Frequently asked questions
Who owns SEDUCTIVE?
SEDUCTIVE belongs to Schera GmbH, a family-run trousers specialist in Großwallstadt, Germany.
What does SEDUCTIVE sell?
It sells premium women's trousers, including Marlene and wide-leg styles, as well as jeans and skirts.